Back by popular demand, the much-loved Snowman Trail is returning to Middlesbrough town centre.
Pick up a trail map from the Holiday Inn Express or MIMA and go walking in the air to see if you can spot all 12 snowman sculptures hidden around the town centre. Holiday Inn Express are also offering a free hot drink for anyone who can show they’ve entered as well as 20% off food and drink.
The Snowman and Me competition
New for 2026 is ‘The Snowman and Me‘ competition, giving visitors the chance to snap a festive selfie and be in with a chance of winning a prize bundle.
We know people have made it an annual Boro tradition to come and see The Snowman trail since it first landed during Christmas 2019.
To celebrate its return, we want to see your favourite photo with the Snowmen from over the years alongside one from this year. It can be a photo of you, your kids, a family member or friend.
The grand prizes are:
- First prize – A Sleigh All Day package for up to five people at Level X.
- Second prize – A family pass to Fun Shack.
- Third prize – Roxy Cinema tickets.
All three prizes include book bundles from the National Literacy Trust Middlesbrough.
Keep an eye out on this page for this year’s trail map and locations.
Our lovely snowmen have already survived seven cold Middlesbrough winters and they’re not as young as they used to be, please don’t let your little ones jump/climb on them.
How to enter
To enter, send your photos to weare@middlesbrough.gov.uk and include your child’s age (if relevant), your contact details (name and phone number) and why you love seeing the snowmen every year. Entries close 16 December and the winners will be notified via email/phone by 18 December.
Competition terms
You must be over 18 to enter. Only one entry per person is permitted.
Your email entry photos will not be stored anywhere other than the intended inbox and they will be deleted from the inbox once the competition closes. They will not be shared anywhere and will only be seen by the marketing team (winners have the opportunity for them to be shared on the Council’s social media if they wish).
By providing us with a photo and entering this competition, you confirm that you have the consent or authority of all individuals featured in the photograph to submit it for the purposes of the competition. Where a child is featured, you confirm that you have parental responsibility or appropriate authority to provide the image.
If you are selected as the winner, we will contact you to inform you and then check if you are happy for your winning photo to be shared on Middlesbrough Council and/or We are Middlesbrough social media page. This is optional and doesn’t impact your entry. The winner will be chosen at the discretion of a panel of judges from Middlesbrough Council.
We will only contact you to confirm if you have won the competition. Your personal data will not be used for any other marketing purposes. View how Middlesbrough Council uses your data. (Data protection | Middlesbrough Council). See Middlesbrough Council’s privacy policy.
Previous snowman selfies
