How you can support Boro Culture

What is Boro Culture?

Boro Culture is the name we’ve chosen to reflect the character of the town – bolt, proud, creative, and unapologetically authentic.

It’s a campaign to show Middlesbrough to the world and encompassing some of the incredible things we’ve got coming up, including:

• our City of Culture bid
• Orange Pip’s 10th birthday
• MFC’s 150th anniversary
• the Turner Prize coming to MIMA
• Middlesbrough’s 200th birthday

We’re not pretending to be somewhere else

The Boro Culture campaign draws inspiration from:

• local dialect, personality and humour
• grassroots creativity
• our industrial heritage
• music, football, and youth culture
• community pride
• the energy of local people

How you can support Boro Culture

Whether you’re a business, organisation, venue, community group, or resident, there’s lots of ways to get involved.

Make sure you’re tagging us in social posts using #BoroCulture2029. 

You can download logos, sticker designs, and social templates from our City of Culture bid page.

If you’re a local business and want some big vinyl stickers, email marketing@middlesbrough.gov.uk and we’ll do our best to sort you out!

Here’s a social media post example to get you started:

Other ways to show your support

Big or small, every action helps build momentum behind the bid.

Businesses and organisations

• Display campaign posters or window stickers
• Share campaign content on social media
• Use campaign graphics on your website or newsletters
• Run themed events or promotions
• Collaborate with other local businesses
• Celebrate local creatives and makers
• Encourage staff to attend events and activities
• Become a campaign champion within your organisation
• Sponsor cultural events/programmes
• Make your creativity visible – talk about what’s being made in Middlesbrough today

Shops, cafes and hospitality venues

• Create themed menus or products
• Host local artists or musicians
• Use campaign colours in window displays
• Promote local events to customers
• Create welcoming spaces for visitors

Community groups and residents

• Share what Middlesbrough means to you online
• Celebrate local stories and people
• Attend community events
• Volunteer your skills or time
• Help spread the word
• Attending community and cultural events
• Talking up the town with friends, family and work mates

Cultural partnerships and creative organisations

• Share campaign updates across your social media and networks & use the hashtag #boroculture2029
• Use campaign assets across your communications
• Celebrate the artists, makers and communities you work with
• Collaborate with other organisations on events and creative projects
• Host exhibitions, workshops, talks or open studio events
• Create opportunities to showcase the work of local talent
• Encourage staff, volunteers and audiences to support the bid
• Promote the wider cultural offer across Teesside
• Cross-promote local events and activities with partner organisations
• Be an ambassador for Boro and help share a positive story about our town

Boro Culture assets

Get these logos, stickers, social media assets, and the business toolkit on our City of Culture page.

If you’re a local business and want some big vinyl stickers, email marketing@middlesbrough.gov.uk and we’ll do our best to sort you out.